ROI Tax Planning: How Value Pricing Grew a CPA Practice
Why are so many CPAs afraid of value pricing? One reason is the confusion between value-based fees and contingent fees. In this conversation on Accounting High, I explain why I developed and trademarked my ROI Method of Tax Planning. For example, if I estimate that specific tax strategies could save a client $40,000 annually, and my advisory fee is $15,000, I can show them the potential net return on their investment. That's the kind of conversation I wanted accountants to feel more confident having. I also share how my own practice evolved from charging $150 for a Form 1040 in 2010 to averaging $15,000 annually per client, with $30,000 onboarding fees, by 2022. Value pricing still needs to comply with professional standards, but it can fundamentally change how accountants communicate the value of tax advisory services. What's holding your firm back from value pricing? #short
Added
Know someone who'd love this clip?
Share it with friends and fellow fans.
