260. John List - Scaling Proven Ideas for UBER, Lyft & Walmart

John A. List (Twitter: @econ_4_everyone) is the Kenneth C. Griffin Distinguished Service Professor in Economics at the University of Chicago. His new book is The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale. His research has led to collaborative work with several different firms, including Lyft, Uber, United Airlines, Virgin Airlines, Humana, Sears, Kmart, Facebook, Google, General Motors, Tinder, Citadel, Walmart, and several nonprofits. For decades, his field experimental research has focused on issues related to the inner workings of markets; the effects of various incentives schemes on market equilibria and allocations; how behavioral economics can augment the standard economic model; early childhood education and interventions; and, most recently, on the gender earnings gap in the gig economy (using evidence from rideshare drivers). His research includes more than 200 peer-reviewed journal articles and several published books, including the best-seller he coauthored with Uri Gneezy, The Why Axis: Hidden Motives and the Undiscovered Economics of Everyday Life. List was elected a member of the American Academy of Arts and Sciences in 2011 and a fellow of the Econometric Society in 2015. He received the 2010 Kenneth Galbraith Award, the 2008 Arrow Prize for Senior Economists for his research in behavioral economics in the field, and was the 2012 Yrjö Jahnsson Lecture Prize recipient. He is a current editor of the Journal of Political Economy. For a number of publications in the area of field experiments and behavioral economics, please see http://www.fieldexperiments.com/. Some other studies of interest: Why women are paid less than men for Gig jobs: https://ideas.repec.org/p/feb/natura/00634.html Why do people discriminate: https://ideas.repec.org/p/feb/natura/00299.html Why do inner-city schools continue to fail: https://ideas.repec.org/p/feb/framed/00719.html Why do people give to charity: https://ideas.repec.org/p/feb/natura/00472.html Why we should run field experiments: https://ideas.repec.org/p/feb/artefa/00089.html The Science of Using Science (for policymaking): https://ideas.repec.org/p/feb/artefa/00670.html To learn more about John, please visit: LinkedIn: https://www.linkedin.com/in/john-list-4727b6a If you like this episode and want to be the first to know when new ones are released? Make sure you subscribe! Also, a review will be much appreciated, so make sure you give us a 5-star (or whatever one makes the most sense to you). Connect with Mike: Website: https://mikemalatesta.com LinkedIn: https://www.linkedin.com/in/mikemalatesta Please LIKE 👍SHARE 📲SUBSCRIBE to stay updated on all LIVE Streams on Facebook, LinkedIn, YouTube, Twitter We want to invite you to join our FREE community for you to come and interact with the host and today’s guests and previous guests by creating a profile today ➥ https://winject.com/register If you would like to let us know what you thought of this conversation, please feel free, we welcome any feedback and love to share with all the special guests that we have on the show ➥ https://winject.com/groups/howdithappen If you are a content creator or aspiring one, submit an application to be selected as our next creator ➥ https://dubb.com/WINJECT #johnlist #howdithappen #winjectstudios

Added 4 Apr 2026