About This Footage
The clip "Un modèle économique pour l'Art? par Thierrry Van Kerm aka Tekahem" is an insightful 19:41-minute discussion on the economic model of art, presented by Thierry Van Kerm, an expert in economics and entrepreneur himself. As an animator at IDETA, a company that aids businesses in their development, Van Kerm brings a unique perspective to the table.
What makes this footage notable is its practical application of the Business Model Canvas (BMC) to the art world. The BMC is a tool used by entrepreneurs to visualize and design business models, but here it's being applied to an artist's work. This approach challenges conventional ideas about how artists should approach their craft if they want to make a living from it.
Van Kerm's use of the BMC highlights the importance of understanding the needs of the buyer in order to create successful art. He emphasizes that artists, like any entrepreneurs who respect themselves, must prioritize meeting the needs of their customers. This perspective is refreshing and thought-provoking, as it encourages artists to think more strategically about their work.
One of the key points Van Kerm makes is about the pricing of artworks. He suggests that artists should not be afraid to price their work competitively, but also emphasizes the need for transparency in pricing. By doing so, artists can create a more sustainable business model and avoid undervaluing their work.
As an artist himself, under the pseudonym Tekahem (tekahem.com), Van Kerm has firsthand experience with creating a BMC for his own art business. His approach is not only theoretical but also practical, making this footage incredibly valuable to anyone interested in understanding how artists can turn their passion into a viable career.
The fact that Van Kerm is both an economist and an artist gives him a unique perspective on the intersection of creativity and commerce. He's able to break down complex concepts like the BMC into accessible language, making it easier for viewers to understand and apply these principles to their own work.
This clip is particularly interesting because it challenges the common notion that art and business are mutually exclusive. Van Kerm shows how artists can use business principles to create a sustainable career, rather than relying on patronage or other forms of support.
Overall, this footage offers a unique blend of theory and practice, making it an invaluable resource for anyone interested in the intersection of art and economics.
Curated from public records and music databases.