GfK
The GfK SE, established in 1934 as Gesellschaft für Konsumforschung is Germany's largest market research institute, and the fourth largest market research organisation in the world, after Nielsen Company, Kantar Group and Ipsos. It was founded by an association of university teachers, among them Ludwig Erhard, later Minister for Economics and Chancellor of Germany. In April 2005 it acquired NOP World, based mostly in the United Kingdom, the United States and Italy, which was rated the ninth largest market research business in the world, a move described by the company as "the most important decision made by GfK since going public in 1999". This video is targeted to blind users. Attribution: Article text available under CC-BY-SA Creative Commons image source in video
About Ludwig Erhard
Ludwig Wilhelm Erhard (German: [ˈluːtvɪç ˈʔeːɐ̯haʁt]; 4 February 1897 – 5 May 1977) was a German politician and economist who served as the second chancellor of West Germany from 1963 until 1966. Affiliated with the Christian Democratic Union (CDU), he is known for leading the West German postwar economic reforms and economic recovery (Wirtschaftswunder, German for "economic miracle") in his role as Minister of Economic Affairs under Chancellor Konrad Adenauer from 1949 to 1963. During that peri...
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