Retired from AdTech at 40 with 8 Figure Fat FIRE. #financialfreedom #firemovement

We’re The FIRE Playbook We’re twin brothers in our early 40s, and from the moment we started our AdTech company nearly 20 years ago, FIRE was always the goal. It gave us purpose through the long hours, stressful seasons, and uncertainty because we knew we were building toward freedom. In December 2025, we officially reached our FI number. One month later, we became free agents — and work became optional. Now we’re learning what life after the grind actually looks like. We’re navigating Fat FIRE, becoming more intentional with our time, exploring new passions, prioritizing our health and relationships, and figuring out who we are outside of work. Reaching financial freedom didn’t magically solve everything overnight. But it did give us something invaluable: space to breathe, reflect, heal, grow, and design life on our own terms. This page is where we share that journey in real time — the investing strategies, lessons learned, mindset shifts, wins, mistakes, and everything in between. If you’re on a similar path, follow along. Let’s learn from each other and build a life with more freedom, purpose, and optionality. #FIRE #FinancialFreedom #FatFIRE #Investing #IntentionalLiving

Added 16 May 2026